Have you invested time, money and resources into your website – only for minimal results?
If you’re doing it right, your website should be producing conversions (meaning sign-ups, applications and donors) as well as happy constituents.
Recently, BCS Interactive CEO, Lou Kotsinis gave an in-depth webinar for fundraising guru Rhea Wong’s “Big Ask Gifts” Training Program where he covered the four main components of an effective nonprofit website
(Hint: they are 1. Positioning, 2. Storytelling, 3. User Experience, 4. Functionality)
If you’re responsible for marketing your cause or school, this is must-know content. Check out the webinar here, and download the slides for your own review.
And remember – if you have questions on any of this guidance or want to talk further, we’re only an email away.
