Looking for that donor, member or student? You're probably not short on ideas.
But you might be short on clarity and prioritization. Let's build the roadmap that gives you both.
In an age of zero-click marketing, algorithms, and AI search, it’s easy to get overwhelmed by tactics and jargon. You don’t need to chase trends or throw ideas against the wall to see what sticks. You need a roadmap. A foundation upon which you can make the smartest, most effective marketing decisions.
We provide traditional and digital marketing strategy to nonprofits, schools, social-impact and purpose-driven organizations – helping you focus on what will bring the greatest return on your dollars, time and effort.
You may think you need a new website, or to be more active on yoursocial channels. Or, that your organization needs to appear more often in ChatGPT. While all of these approaches have value, they may not be the solution to the problem. You won’t know until you analyze and plan.
We’ll build a plan custom-fit for your cause and focus your strategy around three key questions:
We start here. Get this right and everything else falls into place. We’ll use data and audience insights to focus the strategy where it matters most.
“Casting a wide net” doesn’t work. We combine AI-assisted research tools with human analysis to reveal the channels, communities, and conversations that matter most to your cause.
We’ll lay out-in yearly, monthly, and weekly increments-the precise steps, tactics, assets, and actions needed to meet your goals.
While your roadmap will be unique to your cause, all roadmaps include a combination of discovery, strategy and tactics:
We’ll uncover data, trends and themes that you may not know existed; these are gold insights about your audiences, their preferences; your existing marketing efforts, and ROI as well as what your competitors are up to that can spur ideas for differentiation.
From our discovery and research we’ll develop a 2-5 year plan that includes the Who, Why, How and What of an outreach effort designed to reach your goals (whether that’s a set marketing metric, audience growth, or general brand awareness).
Here we’ll detail what marketing channels you’ll need to be on and the types and frequency of content you’ll need to push out.
A marketing roadmap helps improve all aspects of your marketing
And we'll design it together — as comprehensive — or as focused — as you need.
We partnered with MHA to help struggling teens access suicide prevention resources.
Campaign Views
Landing Page Visits
Form Completions or Crisis Calls
BCS Impact is professional, creative, and extremely collaborative. They were excellent partners, actively engaged in our mission.
Are you ready for the next phase? Download our free guide
and learn about the trends shaping the future of nonprofit
marketing, including:
What is "zero-click"? And how can nonprofits benefit?
How Can Your Cause Appear in tools like ChatGPT and Claude?
What role does your nonprofit website play these days?
Good ideas deserve a clear plan. Tell us about your
organization and we'll help you build the path.
Thoughts on digital marketing and design for nonprofits, foundations and schools.
As the year winds down, we've taken a look back at the ideas we published in 2025, focusing on what...
Read More
In the world of marketing, there are few more over-hyped tactics than the persona.
Read More
There are three parts to building a successful marketing strategy for your fundraising campaign.
Read More
If you’re a nonprofit considering an app, there are three questions you should be asking.
Read MoreDrop us a line. We'll discuss your goals and start you on the path to building the influence and infrastructure your mission deserves.
