Three things are separating your charter school from a full roster. We'll help you master them all.
You’re running a great school, with a passionate staff and a tight-knit community. But enrollment just isn't where you want it.
We've helped charter schools just like yours increase School Mint applications by 75% Year over Year. Contact us today and learn more.
Strong enrollment starts with strong positioning.
Every charter school has a superpower. A focus, a culture, a community – something that makes it the only choice for the right family. The challenge is to capture and present that value in a way that moves families to action.
How We Help:
We help your school define, capture and present your unique value, answering the question: Why would a family choose our school over every other option?
Services
BCS Impact understands what makes us unique. They've done an excellent job of capturing the essence of our school and sharing our story with the community.
Make them Feel What It’s Like to Actually Be There.
Your tireless teaching staff. Dedicated leadership. A passion for learning and innovation. There is magic in a charter school. Are you capturing that magic?
How we help:
With your positioning as a guide, we’ll build the tools that connect your mission to your audience: a website that’s worthy of your school. Content that informs and inspires. Video that connects on an emotional level.
Services:
We build charter school sites that capture the essence of your school - the teachers, the culture, the mission - in a way that moves families from curious to committed.
Getting Them to “Apply Now”
Your school can have the greatest outcomes in the state. It can transform lives. But if you’re not getting in front of the right people – and on a consistent basis – you’ll struggle to reach the enrollment numbers you need to ensure funding and stability.
How We Help
We specialize in creating custom, targeted digital advertising programs that invite your ideal audiences and prospective families to explore, inquire and apply.
Services:
Original posts, reels and community content that keep your school top of mind
Targeted campaigns reaching parents and caregivers in your zip codes
Ads that capture families actively searching for a school like yours
BCS Impact is professional, creative, and extremely collaborative. They were excellent partners, actively engaged in our mission.
We have answers! Start here and if you need more information, don't hesitate to reach out.
It depends on which area or areas of your enrollment pipeline need support. We’ll start assessing how well your school is meeting the three core areas of enrollment success:
Positioning: Does your school offer unique value and distinction to your key audiences (and are you familiar with who those audiences are)?
Storytelling: Do you have a clear and compelling story based on that positioning? Does your website capture that story and provide an outstanding user experience?
Awareness: Are you promoting your unique offering to the right individuals via the right channels, at the ideal times?
Once we have a clear understanding of where your enrollment efforts fall in these three areas, we can then provide a program and services to address one or all of these foundational areas and get you on the path of stronger enrollment.
We provide an initial assessment and strategy recommendations report for $3,000. You can implement those recommendations on your own, or partner with us to address individual areas of the assessment.
Based on your needs we can provide:
Fees for these services are based on the extent and specifics of each project.
While we can’t guarantee results, we can cite data from the enrollment programs we’ve delivered that have resulted in substantial increases in school awareness and application volume, and that in turn, improved enrollment.
Please contact us to discuss specific enrollment case studies.
Again, this depends on the specific engagement, type of project(s) and extent of services involved. For example:
A comprehensive website overhaul may entail 6 months or more.
A seasonal enrollment marketing campaign typically begins in the August prior to enrollment season and wraps up after lottery day.
A rebrand may take a few weeks (in the case of a brand enhancement) or several months (in the case of a bottom-up rebrand.
We work with all charter schools, irrespective of size. If we mutually decide that we’re not a fit, we are still happy to provide guidance to your school.
In the end, our goal is for the charter school community as a whole to thrive.
First, we encourage you to learn about us further. Look through our website, learn about our team and approach.
Next, visit our Clutch profile to see client feedback on our work.
Then, if you feel we’re the right fit, simply drop us an email. (Just hit the “Let’s Talk” button anywhere on our website!)
Strong charter school enrollment takes patience, passion – and above all – systems. Your goal should be to have strong foundational processes in place so that each enrollment cycle sees steady, incremental growth.
That structure starts by getting your fundamental enrollment marketing pillars in place. We’ve outlined exactly what you
need in How to Market a
Charter School. Start there — and get the right frameworks in place.
As you can see, charter school enrollment marketing can't just be handing out flyers or relying on word-of-mouth. To truly experience consistent success, you'll need to put in place enrollment marketing systems, based on strong foundations and smart targeting. It's a multi-faceted approach, but we can help.
