Leaders In Our Neighborhood (LION) Charter School unites students, families, and staff in empowering every student
to achieve their best academically, in sports, the arts, and in service to the community.
Charter school marketing comes down to three things: strong positioning, engaging storytelling, and targeted awareness.
Leaders In Our Neighborhood Charter School (LION) had two of these three locked in. They're clearly positioned as a school dedicated to cultivating leaders, and their enrollment was strong enough to prove it. But their story wasn't coming through. Their website barely gave a glimpse of the community — or the leadership journey every student was on.
Our job: do justice to the LION story, and build a website that tells it in a compelling, informative, and comprehensive way.
The first task in any website redesign is to clarify the audiences we're looking to reach. Every design, UX, and technology decision flows from there. To that end, we immersed ourselves in the school's operations, history and mission. From that, we defined three core audiences: prospective families, prospective employees (including teachers, leadership and administrative staff) and donors.
School visit
Speaking to students
LION staff interviews
Site research
Competitors review
Marketing + collateral review
Website audit
Demographic analysis
Analytics, stats + outcomes
LION is the largest independent K-12 charter school in New York City, with a student development model that produces real, measurable results. But how do you showcase that kind of success without boasting? We let the facts speak — directly, but tactfully:
Words tell the story, but visuals draw users in. Based on this principle, we organized content to be scannable, visually interesting, and inviting:
LION Charter School thrives because of its commitment to its core values — their Pillars of Success. Rather than simply listing them, we gave prospective families an opportunity to explore each one.
We introduced new pages and content reflecting the pillars of character, community, leadership, and family.
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BCS Impact understands what makes us unique. They've done an excellent job of capturing the essence of our school and sharing our story with the community.
Drop us a line. We'll discuss your goals and start you on the path to building the influence and infrastructure your mission deserves.
