Branding & Identity Page

How to Create a Marketing Persona That Actually Works

In the world of marketing, there are few more over-hyped tactics than the persona.

How to Spend Your Nonprofit Marketing Budget

Mission is everything, and your story should be the foundation of your marketing investment.

How to Roll Out a New Logo

We recommend a core set of principles to ensure a solid foundation for a logo rollout.

• digital marketing for nonprofits
• logo
• nonprofit
• nonprofit rebranding

Rebrand or Website Redesign?
Which Comes First?

Decide whether to rebrand or redesign by first assessing your site’s functionality, your brand’s alignment, and your organization’s strategic priorities.

• nonprofit rebranding
• nonprofit website redesign